• December 6, 2024
Should Browsers Ban Third-Party Cookies? The Dilemma for Google
In recent years, the growing concern over online privacy has led to increasing calls for browsers to ban third-party cookies. These small pieces of data, embedded in websites by external services, allow advertisers to track users across different sites, building detailed profiles of their online behavior. While third-party cookies are an integral part of online advertising, enabling targeted ads and personalized content, they also raise significant privacy issues.