Scheduled tours have risen by 500%, with 82% of visitors to Broadstone's website now using the chatbot as their initial point of contact.

The Challenge:

Generating qualified leads on a tight budget

Generating qualified leads on a tight budget is a significant challenge for any property management company in this competitive apartment rental space. Broadstone's website was already receiving a good amount of user traffic through paid ads on real estate websites and Google search, and free traffic from various Facebook groups.

Despite this, Lisa Scott, the Director of Marketing, noticed that many visitors struggled with finding the appropriate apartment and obtaining confirmation for scheduled apartment tours after submitting the contact form. To simplify the process for visitors to interact with the website in real-time, Lisa decided to integrate a chatbot. The chatbot would allow visitors to quickly find apartments using straightforward phrases like "2 bed apartment" and arrange apartment tours or request callbacks.

The Solution:

Automated chat solution to assist prospective customers

Broadstone Properties wanted a chat solution that could offer real-time assistance to website visitors and simplify the customer journey. They discovered AskHandle, and Lisa recognized that AskHandle Chatbot could communicate efficiently with potential clients and provide them all the necessary information. Lisa was reassured by AskHandle's capacity to engage with website visitors proactively, which gave her confidence that the chatbot solution could provide a more personalized and engaging experience.

Broadstone's potential renters anticipate a website experience that is simple to use, so AskHandle created interactive options and a natural language understanding experience that enables the chatbot to respond to common questions regarding apartments and the living experience at Broadstone. The inquiries vary from straightforward ones such as "2-bed apartment" to more complicated ones such as "I require a 3 bedroom apartment for my family." The chatbot immediately comprehends these inquiries and displays the required apartments within seconds.

With AskHandle, property managers at Broadstone can effortlessly manage apartment tour requests. When a prospect schedules a tour through the chatbot, it sends an email or WhatsApp notification to remind the property manager to respond promptly. This has streamlined the appointment scheduling process and enhanced communication with potential renters, resulting in a higher number of leases signed and increased occupancy rates.

The Result:

The chatbot is now the primary point of contact

Broadstone Properties has witnessed significant business improvements since integrating AskHandle Chatbot into its website. The number of scheduled tours has increased by sixfold, and the chatbot now acts as the primary point of contact for 82% of visitors to Broadstone's website. Lisa was taken aback by how effectively the chatbot helped prospects schedule property tours, and she noted that it eliminated the concern of missing property tours.

Thanks to AskHandle's user-friendly and automated chat experience, Broadstone now benefits from increased engagement, occupancy rates, and revenue.