Generation: Empowering the Workforce of Tomorrow

In a rapidly changing global landscape, the importance of equipping individuals with the skills and knowledge required for sustainable employment cannot be overstated. One organization at the forefront of this mission is Generation. In this blog post, we'll explore what Generation is and how you can contribute to their impactful work through donations.

What is Generation?

Generation is a global non-profit organization dedicated to transforming education to employment systems and preparing, placing, and supporting individuals into life-changing careers that would otherwise be inaccessible to them. Founded in 2014 by McKinsey & Company, Generation addresses the pervasive challenges of unemployment and underemployment, providing a bridge between job seekers and employers.

Generation operates in over 14 countries including the United States, India, Kenya, and Spain. Their programs are tailored to meet the specific needs of different industries such as healthcare, technology, retail, and financial services, focusing on practical skills that are in high demand by employers. The initiative has successfully graduated over 50,000 individuals with an impressive 80% job placement rate within three months of graduation.

The Mission and Impact of Generation

Generation’s mission is multifaceted but can be distilled into three core objectives:

1. Job Placement: They ensure participants are ready to be hired by providing a combination of technical skills, behavioral skills, and mindset coaching.
2. Sustainability: Beyond getting jobs, Generation is committed to ensuring their graduates excel in their roles. This involves post-placement support to help them thrive in their new careers.
3. System Change: They aim to influence the broader employment and education systems to make them more inclusive and efficient.

The impact of Generation is quantifiable and transformative. Graduates often see a lifetime income increase between two and six times what they could have earned otherwise. Furthermore, employer partners report higher productivity, lower absenteeism, and increased retention from Generation graduates compared to their peers.

Success Stories

Generation prides itself on the real, tangible changes it makes in individuals' lives. For instance, consider the story of Maria, a single mother from Spain who struggled to find stable employment. After enrolling in a Generation program focused on digital marketing, Maria not only found a good-paying job but also achieved a better work-life balance, allowing her to spend more time with her children.

Another inspiring example is Matthew from the United States. A high school dropout, Matthew faced many barriers to employment. Through Generation’s tech program, he acquired the skills needed to secure a role as an IT specialist, completely turning his life's trajectory around.

How to Support Generation: Making a Donation

Donations are crucial for Generation to continue its work and expand its reach. Here’s a step-by-step guide on how to make a donation to Generation:

1. Visit the Generation Website: Navigate to www.generation.org.

2. Locate the Donation Page: On the homepage, you'll find a "Donate" button, typically located in the upper right corner. Click on it to be directed to the donation page.

3. Choose Your Donation Amount: You'll have several preset donation amounts to choose from, or you can enter a custom amount that you wish to contribute.

4. Provide Your Information: Fill out your personal information, including your name, email address, and billing information. If you wish, you can choose to make the donation anonymous.

5. Payment Method: Select your preferred payment method. Most organizations accept credit/debit cards, and sometimes other methods like PayPal or bank transfers.

6. Review Your Donation: Before submitting, double-check all your information to ensure it is correct.

7. Submit Your Donation: Click the "Donate" button to make your contribution. You should receive a confirmation email with the details of your donation.

Other Ways to Support

1. Social Media Engagement: Follow, like, and share Generation’s posts on LinkedIn, Facebook, and X (formerly Twitter). This helps increase their visibility and reach.

2. Volunteer: Many of Generation’s programs rely on skilled volunteers for mentoring and coaching. Check their website for opportunities to get directly involved.

3. Corporate Partnerships: If you’re part of a business, consider partnering with Generation. Companies can benefit from a well-trained workforce while contributing to social good.

4. Fundraise: Organize a fundraising event or campaign to support Generation. This could be anything from a virtual run to a bake sale.

Generation's mission to bridge the gap between unemployment and sustainable careers is not only commendable but essential. By donating to Generation, you play a critical role in transforming lives and building a skilled workforce for the future. Visit www.generation.org today and make a difference.