Ideal Sizes for Instagram, Facebook, and Other Social Media

Social media platforms serve as important tools for businesses and influencers. Knowing the right image and video sizes is essential for creating engaging content. Here are the optimal sizes for popular platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

Instagram

Instagram focuses on visuals, so quality is vital. Use the appropriate dimensions for posts, stories, and videos.

Instagram Posts

Square: 1080 x 1080 pixels (aspect ratio 1:1)
Landscape: 1080 x 566 pixels (aspect ratio 1.91:1)
Portrait: 1080 x 1350 pixels (aspect ratio 4:5)

Instagram Stories

Stories: 1080 x 1920 pixels (aspect ratio 9:16)

IGTV Videos

Vertical: 1080 x 1920 pixels (aspect ratio 9:16)
Horizontal: 1920 x 1080 pixels (aspect ratio 16:9)

Facebook

Facebook supports diverse content formats such as cover photos and event images.

Profile Picture

Profile Picture: 180 x 180 pixels (minimum resolution)

Cover Photo

Cover Photo: 820 x 312 pixels

Shared Images

Shared Image: 1200 x 630 pixels

Event Cover Photo

Event Cover Photo: 1920 x 1005 pixels

Twitter

Twitter's fast-paced environment makes images crucial for engagement.

Profile Picture

Profile Picture: 400 x 400 pixels

Header Photo

Header Photo: 1500 x 500 pixels

In-Stream Photos

In-Stream Photo: 1024 x 512 pixels

LinkedIn

LinkedIn emphasizes professionalism in its visuals.

Profile Picture

Profile Picture: 400 x 400 pixels

Background Photo

Background Photo: 1584 x 396 pixels

Shared Images

Shared Image: 1104 x 736 pixels

Pinterest

Pinterest thrives on stunning visuals.

Profile Picture

Profile Picture: 180 x 180 pixels

Pin Sizes

Pin: 1000 x 1500 pixels (aspect ratio 2:3)

YouTube

YouTube requires attention to visual details for video content.

Channel Profile Picture

Profile Picture: 800 x 800 pixels

Channel Cover Photo

Channel Cover Photo: 2560 x 1440 pixels (Safe area: 1546 x 423 pixels)

Video Thumbnail

Video Thumbnail: 1280 x 720 pixels

Using these image sizes effectively increases the quality of your content across social media platforms. Ensure your visuals are consistent and sized correctly to enhance engagement with your audience. Happy posting!

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