The Art of the Introduction: Starting Your Cover Letter

Starting strong is important in writing a cover letter. The beginning is your first contact with a potential employer, and you want it to be professional and memorable. Creating the perfect opening requires clarity, creativity, and strategic thinking.

Hook Them With Your Opening Line

Avoid the usual, "I am writing to apply for [position] at [Company]." Choose an opener that captures attention. Begin with a belief statement, a notable achievement, or a relevant question. Here are some examples:

• "Driven by a passion for user engagement, I boosted social media interaction by 70% in six months and am eager to bring that same energy to [Company's Name]."
• "Is [Company's Name] seeking a detail-oriented analyst who can turn data into actionable insights? My recent project, which increased revenue by 15%, could be relevant."

Customize for the Company

Generic cover letters don't impress. Tailor your letter to reflect the company's needs or values. Research the company’s culture and mission on their website. For example:

• "Your mission to 'organize the world’s information and make it universally accessible and useful' deeply resonates with me. In my recent role, I led a digital archiving project aligned with this mission."

Lead with a Connection or Referral

If you have a connection at the company, mention them for a strong opener. A referral establishes trust and recognition.

• "After speaking with John Doe, your lead engineer, I was excited about the opportunity to contribute to your innovative team at [Company's Name]."

Remember to ask your contact for permission before mentioning them in your cover letter.

Highlight a Company Achievement

Companies appreciate recognition. If the company recently won an award or achieved a milestone, mention it.

• "Congratulations on being named Forbes' Most Innovative Company. Your dedication to innovation is precisely the environment I thrive in."

Engage with Recent News

If the company has been featured in recent news, reference it. This shows initiative and genuine interest. Consider an opener like this:

• "Reading about [Company's Name]'s recent venture into renewable energy inspired me, as it aligns with my commitment to environmental innovation."

Show Your Enthusiasm

Showing excitement can be effective. Start with your genuine enthusiasm about the job.

• "I was excited to see [Company's Name]'s posting for a creative director. The chance to work in a dynamic environment is exactly what I've been seeking."

Begin with What You Can Offer

Many applicants focus on what the job means to them. Instead, lead your cover letter with what you can offer the company.

• "With five years of award-winning sales experience, I am prepared to help [Company's Name] achieve its customer acquisition goals."

Starting your cover letter with a strong, personalized opening will create a lasting impression. Combine your unique qualifications with specific references to the company, a touch of creativity, and genuine enthusiasm to set the tone for the rest of your letter.