Five Creative Sales Follow-Up Email Templates to Keep Prospects Engaged

Following up with prospects is vital in the sales process. Many sales emails risk being overlooked or landing in the spam folder. What can you do to make your sales follow-up emails stand out? A touch of creativity and personalization can help.

Here are five creative follow-up email templates to captivate your prospects and encourage them through the sales funnel.

1. The Helpful Resource Template

Subject Line: Unlocking New Possibilities for [Prospect's Company Name]

Hi [Prospect's First Name],

I hope you are doing well! I remembered you mentioning [Point from Previous Conversation]. I found an article [Link to Article] that aligns perfectly with our discussion. It provides insights into [A Brief Outline of the Article Content].

This could be a helpful resource for you and your team as you [Refer to Prospect's Goals or Challenges]. I would love to hear your thoughts. Perhaps it can help start our next conversation?

Best regards,

[Your Name]

2. The Social Proof Template

Subject Line: [Mutual Connection/Industry Leader]'s Success with [Your Product/Service]

Hello [Prospect's First Name],

I hope you are doing well. I thought of you when I saw how [Mutual Connection/Client/Industry Leader] succeeded with [Your Product/Service]. They achieved [Specific Results], which I believe could be possible for [Prospect's Company Name].

I included a brief case study [Link to Case Study] that outlines how we helped them [Achieve a Specific Goal or Solve a Problem].

Would you be open to discussing how we can achieve similar results for you?

Warm regards,

[Your Name]

3. The Quick Check-In Template

Subject Line: Touching Base About [Prospect's Specific Goal/Project]

Hi [Prospect's First Name],

I wanted to check in on [Prospect's Specific Goal/Project]. Last time we spoke, you were excited about [Specific Detail from Last Conversation], and I am eager to hear how it's going!

If you're experiencing any challenges, I would be happy to have a call to brainstorm some solutions. Sometimes a fresh viewpoint can help.

Let me know if you would like to schedule a chat this week.

Best,

[Your Name]

4. The Personal Touch Template

Subject Line: Inspired by Our Chat About [Prospect's Interest]

Hello [Prospect's First Name],

I've been thinking about our conversation regarding [Prospect's Interest or Hobby]. I recalled an event that might interest you—[Local Event or Article Related to Interest]. It's great to meet someone who shares this passion, so I wanted to share it!

Additionally, I have been considering how [Your Product/Service] could benefit your [Prospect's Business Initiative or Challenge]. Think of it as [Interesting Metaphor or Analogy Related to Prospect’s Interest] for your business.

Could we reconnect to explore this idea more?

Best,

[Your Name]

5. The "Just Missed You" Template

Subject Line: Oops, Did We Just Miss Each Other?

Hi [Prospect's First Name],

I may have missed you at [Prospect's Last Known Location or Event]. It would have been wonderful to exchange ideas! Since we couldn’t meet in person, could we catch up virtually?

I have some thoughts regarding [Specific Topic of Interest] that could interest you, along with how [Your Product/Service] fits into the picture.

I’ve set aside time this week if you'd like to jump onto a call or video chat. Here’s a link to my calendar [Your Calendar Link] to select a time that works for you.

Looking forward to it!

Best,

[Your Name]

Crafting effective follow-up emails connects at a human level. Personal touches, relevant resources, and genuine interest in your prospects’ challenges will always be more effective than a generic approach.

Every successful sales email is built on listening and responding with value. Tailor these templates to meet your recipients' needs and personalities for the best results. Happy emailing!